What has created a fuss now in the traditional real estate world that has been working around successfully since the 1920’s? More than half of the audience turns up to the internet as the first medium of a call to buy or sell and thus, being a tech canny just as a real estate agent has become important than ever to cope up the two. Below are some of the most essential keys to take care of so as to drive the real estate business more efficiently in this digital era.
Conclusively, realtors who can create and manage a blog in their marketing activities will have a significant advantage moving forward compared to other realtors. Having a dedicated website is advised for realtors to control their lead generation and online presence should they leave their present firm in the future.
Videos can be designed for various platforms and formats to best fit in a landscape or portrait format of YouTube or IGTV respectively. YouTube or landscape videos do best when more polish is given to them and vertical formats often work best when presented in an unpolished yet professional manner.
Social media use should be a growing consideration for realtors as indicated by the low numbers currently employing a social marketing strategy. Opportunities are plentiful for realtors who can capitalize on social media platforms other than Facebook or Linkedin. Realtors should begin to become comfortable with social media platforms, blogs, and new uses of technology. Those that can best use video, messaging, and blogging will have a significant edge over other realtors ongoing. SEO benefits will also be seen by having a dedicated website and Google Business listing.
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