In 2017, global retail e-commerce sales were amounted to be 2.3 trillion USD and the revenues are expected to grow to 4.88 trillion USD by 2021. The e-commerce industry has only shown growth in the market with absolutely no signs of coming down.
Unlike the earlier times, brands cannot compete now without offering excellent online options for customers considering their convenience. According to statistics, 56% of in-store purchases are influenced by digital commerce and if you’re not reaching your customers online, you could be losing almost half of your potential audience.
To cope up with the rapid changes and growth in e-commerce, posting static images to show you’re product online and expecting your ideal customers to find them isn’t enough. With the help of emerging trends in 2018, you could actually give a kickstart towards a major growth of your business. We have chosen selective trends that could help you understand the changing psyche of people about how they think and sell.
Talking about congenital or native shopping, one such example is of Pinterest’s Shop The Look feature. Whenever you like an outfit you see in a picture, just click on that part of the outfit and find details about it if you’re interested in purchasing it within the Pinterest app. You can exit the app as soon as you’re ready to buy it or you can pin it for later.
IKEA, a furniture and home accessories portal, offers an AR app which lets you place 3D products in your home. The products are true-to-scale so that you can see how the products fit into your home space. As the e-commerce industry grows, these benefits are worth the initial investments in new technology. Customers are anyway going to buy from companies which allow them to visually test out products before buying them.
You can place your order directly if you know what you want to have. The chatbot lets you know when your order is ready and gives your order total to be super helpful. In case you’re having a related business which makes sense, it’s suggested to create a chatbot. This could become a mainstream way of ordering and lose some of its current novelty power.
One such example using the voice-activated device is Dunkin’ Donut which integrated with Google Assistant to order in the mobile app. Dunkin’ Donuts is allowing to order via Google Assistant for now and is planning to have Google Home in use. It’s important to ensure that the business listing is updated on Google to reach local searchers since it is 3 times to be local.
Fingerprint and one-click payments have simplified mobile payments and have further encouraged customers to switch from desktop to mobile. It is estimated that mobiles will reach 70% of e-commerce traffic by this year only and it’ll become the most preferred method for e-commerce transactions. Starbucks made the Mobile Order ad Pay app in 2015 through which 30% of all Starbucks orders were paid in 2017. If mobile ordering leads to a larger pool of in-store customers, then it’s a worthwhile investment in future.
By knowing which digital ads are most efficiently contributing to sales, e-commerce businesses can create higher-conversion, more targeted campaigns, and feel confident that what they’re doing online is meaningful to their consumers.
It is expected in the future that the content will be divided by machine learning and artificial intelligence, so the consumers are fed only the content they’re interested in. Other e-commerce platforms will soon see personal benefits of using machine learning and algorithms to uncover which content they should deliver to which audience.
Many e-commerce platforms have already started with successfully implementing image search functions into their online platforms. Pinterest, for example, has its own image search function on Pinterest. You can zoom in on a particular product and find similar products. Target will eventually integrate the same technology to allow customers to search for an image and find similar products in Target’s online catalogue.
An example is Redsbaby, an Australian baby stroller company, which display actors using Redsbaby strollers throughout a typical day in their videos. The customers feel confident that they know and understand what they’re purchasing, despite they’ve never seen it in-store.
As such big-name e-commerce sites offer same-day delivery and it becomes a norm, they’d win a major part of their customers who want their needs met fast. So, it’s possible if you don’t offer the same delivery service to your customers, they’ll turn to them who would!
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