Blog
Vaibhav Srivastava 
19 February 2020With more than 1.6 billion active users from over 180 countries, Whatsapp is undoubtedly the most popular messaging app of the decade. But, is it really possible to restrict such a widely used platform to messaging only and not marketing? Definitely not! Whatsapp has already extended its spectrum of services by providing a seamless platform for business to interact with the customers in a secure environment.
After the launch of Whatsapp Business in January 2018, there are ample opportunities for small enterprises to outreach their accessibility to customers and establish a real-time communication flow with them. For this, Whatsapp Business API has come up with chatbot development which is widely used all across the globe.
So, let’s give a read to this post to know how Whatsapp chatbot is giving voice to businesses?
Build Brand Identity
“You buy what you see.”
Building a brand identity is one of the most important aspects of any business. It’s a common sales strategy that people only buy things of which they are aware of. Whatsapp chatbot is giving voice to businesses by creating a brand identity for it. As it is available 24*7 for customers, they can connect with you any hour of the day. You can send notifications, update about the current sales campaigns, discounted offers and do real-time conversation when it comes to solving their queries.
Also Read: Why Data Science is the Key to Future?
Enhance Customer Experience
Providing enhance customer experience is one of those ways by which Whatsapp chatbot is giving voice to businesses. As per a report, the average email open rate across all industries is just 20.81%. With such a low figure, there is no point of even discussing the Click Through Rate (CTR). But, there is a lot that your business can do with Whatsapp chatbot. From sending reminders, notifications and alerts to gathering feedback, order updates and its confirmation, there are many more things that you can do with it. This way, Whatsapp chatbot is giving voice to businesses.
Handle Marketing Efficiently
Whatsapp chatbot is giving voice to businesses in many ways and one of them is handling marketing efficiently. Do you know what is one of the best things about using Whatsapp Business and chatbots? It’s OPEN Rate. Normally, if we receive a promotional mail or SMS, we either don’t give a damn to open it or mark it spam. In short, your marketing strategy fails miserably. But, this is not a case with Whatsapp. Once we receive a message, we always end up opening it. Reports suggest that chatbot campaigns have a whopping open rate of around 70% to 80% and the click rate of 20% to 60%. Through this, Whatsapp chatbot is giving voice to businesses.
Also Read: Why UI/UX Design is the Heart and Soul of an IT Product?
Scale Business Performance
How do you handle customer queries? Most companies have to look out for call centres to tackle issues related to their services. But, just think of a time when a chatbot can manage to answer hundreds of customer grievance simultaneously. No matter how many queries are lined up or at what hour of the day it is, it always makes sure that they are addressed immediately. Whatsapp chatbot is giving voice to businesses by providing a convenient platform where customers can reach out for inquiries, queries, product reviews and many more.
