The link between better conversion and user experience design in the e-commerce industry.

Prateek Sharma
1 December 2022

To avoid having visitors believe that your website is “abandoned,” “outdated,” or just “not cool,” it is vital to stay current with UX/UI design trends today. However, due to the intense competition in the online market, the connection between UX design and conversion rates is more than just complementary. Attracting visitors to your website is pointless if it takes too long for pages to load, makes visitors uncomfortable throughout the sign-up or purchase process, or fails to display properly on mobile devices when they want it to.

The most recent UX data demonstrate this exact point: whether a website is user-friendly, practical, and simple to browse has a significant impact on a business’s success, growth, and even survival. Getting clients on board is a different process from generating leads. Providing a better user experience and realizing the value of design in meeting customer objectives are the main goals of traffic optimization.

Listed are some mandatory elements of user experience to help boost conversions:

Landing Page Design
If consumers don’t notice the answers to their inquiries or the legible and unambiguous statements about the product or service, even the hottest leads quickly turn cold. They won’t scroll down and will instead simply depart. Although it might seem difficult, you typically only have a few seconds to persuade the first-time guests to stay.

Mobile Optimization
The design, feel, and performance of your website on mobile devices are crucial because it is more likely to be viewed via mobile due to the constantly growing use of mobile devices. Ad clutter and a bad mobile experience are the main reasons people leave websites.

Website structure and navigation
If your website doesn’t perform well, there is no use in marketing it. Confusion or interruptions in the user experience are among the most often stated causes of site visits that are eventually abandoned. Dissatisfied users typically depart because of navigational difficulties, slowly loaded sites, useless or confusing features, unpleasant pop-up advertisements, and a lack of crucial website sections or information.

Content’s relevance, personalization, and quality
Make sure the information on your website is clear, to the point, and useful to readers. It ought to emphasize the positive aspects and benefits of your offer as well as the motivations for committing (or at least joining your mailing list). Nobody wants to struggle to find specific deals or learn how to use the features while having to wade through text blocks that are overly vague or material that uses clichés or overused terms. Keep in mind that the tone of voice you employ on your website should match the aesthetic elements of the page and be suitable for the audience you are trying to reach.

Engaging and proactive content
It is well known that the brain processes visual information much more quickly than text. The largest benefit of images is their potential to make apps and websites enjoyable to use since they are more engaging than plain text. To encourage visitors to convert to customers, use pictures, videos, info-graphics, and appealing call-to-action components.

Making purely visual modifications may increase audience engagement, but it is unlikely that this will have a substantial influence on conversion rates or sales. Users may believe that a procedure requires too much of their time and attention if they do not receive what they expect with the least amount of effort if steps or even clicks are required. As a result, they will either leave without taking any action or only take a few steps in the direction of the intended activity.

Conversion rate optimization (CRO) entails user behavior research and the examination of user journeys using a range of qualitative and quantitative methodologies. This improves customer happiness by identifying issue areas in the user experience, reducing drop-offs, and clarifying the users’ expectations.

Cart abandonment that is brought on by a difficult checkout procedure that requires entering too many details can be considerably minimized. Visitors today are too impatient and have too many options, so unless you make the transaction simple, they will leave their carts and your website and go to another. UX statistics show that merely removing the biggest source of user annoyance—requiring users to register to make purchases—can increase sales and lower cart abandonment.

A great UX design involves more than just appealing features and aesthetics. It mostly involves comprehending and streamlining the user journey and emphasizing how users engage with products and services. UX design may have a significant impact and is essential for companies, websites, and products to become well-liked, preferred by people, and likely to be used repeatedly.

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