Blog
Vaibhav Srivastava 
12 February 2020At someplace or the other, but we all encounter numerous examples of bad design in our day-to-day life. Be it a floor plan of a building that is hard to understand, an appliance that falls to pieces on its first use, or even a system software that instead of making tasks easier for users, makes it difficult to use. But, the fact is UI/UX design is the heart and soul of an IT product.
Why do Designs Fail?
Have you ever thought why do designs fail? Why some designs of a software product turn to make it complicated to use? The problem is, some designers fail to understand things from an end user’s point of perspective, they fail to understand that UI/UX design is the heart and soul of an IT product. In some cases, it could be accidental, where even after putting the best step forward, designer misses some of the most important aspects of the software. The reason could be either but a bad design could result in the failure of the product as well.
Why UI/UX Design is the Heart and Soul of an IT Product?
Engage Users
A good software or a mobile application is not just about the design but more of the content used in it to make it captivating. This includes good quality written content, alluring and relevant images and call to action buttons wherever required. When it comes to software design, the process flow should be clear and simple to use. More the flow is clear, more people will love using it. Each page and button should logically be linked with each other as UI/UX design is the heart and soul of an IT product. No response should abruptly be stopped.
Also Read: UI/UX Design Methodology at Quarks
Build Loyalty
There are many pieces of research available both online and offline which shows that whether user will accept or reject your website or software is 94% depends on its design. The UI/UX design is the heart and soul of an IT product. Apart from the features it has, it is design which plays the most crucial part in the success or failure of the product. An IT product that is easy to use as well as provided with great services encourages users to use it again. For this, designers make a customer journey map (CJM). Testing CJM ensures that a user is comfortable to use the product and it is trouble-free.
Generates Word of Mouth
You can spend hundreds and thousand on the promotion and marketing of your product and yet it may fail to make an impression. But, a word of mouth recommendation can do wonders for you if it is powered with a great UI/UX design. This is why it is said that a good UI/UX design is the heart and soul of an IT product. A well-designed website or a software product provides ease of use to its users. If the users are happy, they will definitely tell their experience to others about your product.
Impacts Profit
Either you have outsourced the development work of your IT product or might get it developed through your internal development team. But, think of the time if it fails to make an impact on the client or users? All the money you have invested and all the time you have devoted will go in vain in just one go. As an impressive UI/UX design is the heart and soul of an IT product, if customers click the right chord with your application, you can make a lot of profit from it.
